Despite what many people are claiming, print media is still a mainstay in today’s society. We may have heard of several publishing corporations and magazines that are being bankrupt and are moving towards the online platform, but don’t fret, there are still newspapers and magazines that are standing firm and strong despite today’s cost-cutting measures. Print media has lived for decades, with it taking a large leap in the 13-1400s, with the introduction of the printing press in Europe. The invention enabled the printing of books on large scale, as the books in the past were manuscripts (books that were written by hand) that not only had words, but also fancy artwork and stylish texts that took too long to write and were not produced at large scale. The technique of the printing press was simple; take a metal block of letters with ink, place firmly them on a tablet, then attach the block to the paper and you have a printed page. In early ages, the way they introduced printed material was pretty simple, and which is somehow still in practice, just take a quick look on one of the books on your study table in order to find out. Designing printed material is now a major, multi-million businesses, with tons of competitors popping out in the past decades. One page pamphlets and Books were the only printed material centuries ago, but today, we have not only newspapers and magazines, but also large scale format prints like billboards, banners and signage. Smaller ones include brochures, leaflets and newsletters. The material in which they are printed has also changed, from fragile paper and expensive parchment; large format prints have efficiently made use of fabrics and tarpaulins. There may be a lot of ways of designing these materials, but here are some useful techniques on easily sending your message across.
In designing small formats, go with what is proven effective. Small format prints are just generally bite-sized pieces of paper with text or graphics printed on them. These include brochures and leaflets. These are mainly utilized as small advertising tools that are being handed out to potential customers – usually people who are passing by. The best way to design these materials is by implementing a simple design. An image and a bunch of text clumped together would do wonders. Directly describe your intentions, the product you are promoting and where you can avail it.
Newspapers and Magazines:-
Production of newspapers and magazines on large scale are the first forms of mass media in the world, followed by the radio five centuries later. In designing these materials, of course, you should go by the rules and these are mostly journalistic concepts and rules. These generally require the help of a proficient journalism layout artist, so be sure to avail of that service.
Large scale prints:-
These take the form of banners, billboards and signage. Creating, designing and printing large scale graphics takes a lot time and brain power, since you have to create a lot of new branding and promotion techniques. In designing these materials, be sure to be able to highlight the product along with logo along with the company name. Also consider that you are not printing on a paper-like material, you are going to place the content on a fabric or a tarp.