Customer newsletters are one way of keeping yourself connected to your customers and prospects. Good newsletters inform and educate and bring interesting information and opportunities to the reader. Just as there are good newsletters there are bad ones, so take a look at these fast tips to ensure you create the former and not the latter.
Be Relevant, Be Meaningful
We touched on this briefly; to be interesting you need to be relevant and give meaningful information. Readers will follow what you have to say, but to be sure you are not simply sending tomorrow’s trash complement the promotional, sales orientated aspects of the newsletter with practical tips and advice or Q&A’s.
You don’t have to re-invent the wheel and there is no need to have journalistic or editorial experience. There are plenty of newsletter templates already designed and freely available for you to use – save time and energy, not to mention money, and select a template for you to populate with your content.
Write for Your Audience
Address the reader directly – we know you can’t call them by their name, but you can refer to them as “You” or “Your”, avoid using “Their’s” or “Them” because you are talking about someone else and be ruthless with using “I” or “Us” because you are now just talking about yourself. You can also include items which the audience can use such as calendars of trade events or deadlines, coupons and special pricing promotions as well as including your contact information in a handy format.
Use Your Customers
Everyone likes to see their names and faces in print, and your newsletter is no exception. Use your existing customers as case studies in your newsletter so they see how you solved their problems – this is a great testimonial for your business.