Your Most Important Business Asset: Your Past Clients

Your Most Important Business Asset: Your Past Clients

Clients make your business and are your most valuable assets. Imagine, what would your business do and where would you be without them. It is so important for any business to retain its clients. If you find your clients not dealing with you anymore, it is time you had introspection, as to what went wrong. Always keep in mind, that your most significant business asset – your past clients need a call.

Let us review why clients do not stick with a business entity for long. Nearly all businesses focus on getting front-end sales, where they look for new clients once the sale is done. With primary focus on attaining new clients, they probably forget to retain their existing ones. What you need to understand here is that maintaining an existing customer is financially more viable in terms of cost than making newer ones.Your Most Important Business Asset: Your Past Clients

It takes a lot of time and effort to develop customer relationship. Once clients have faith in your products or services, you can expect them to come back to you repeatedly. Losing a customer is not only a loss to your business, but also a wasted effort.

Calling Your Past Clients
Get in touch with your past clients through newsletters, holiday cards, discount coupons or other incentives. Attracting their attention to your business will take lesser efforts, since they are accustomed to your ways of doing business. Inform them of the range of your products and services, to renew contacts.

Call your past clients and you are sure to add zap to your business. Do all that is necessary to retain your clients.

About the Author
Dr. Richard M. Krawczyk is a leading direct response marketing expertwho works with businesses by improving their online and offline performance. Learn how to improve your marketing with the help personal and business development.

Reprint Rights: Copyright 2009 This article can be reproduced at no charge as long as the author box remains in tact and all links remain active.

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